Matchday na Neo Química Arena
نویسندگان
چکیده
Com o futebol potencializado ainda mais como negócio no Século XXI, e em decorrência do processo de “arenização” dos recintos esportivos, evento jogo passou por um redimensionamento. Local edificador identidades produtor sentido pertencimento, os estádios se configuram atualmente elemento crucial para atender às novas demandas econômicas quais este esporte está submetido. Desta forma, presente artigo objetiva investigar as estratégias Corinthians engajamento da Fiel Torcida Matchday estádio clube, a Neo Química Arena, questionar quão acessível seria consumo novos dispositivos. Metodologicamente estudo fundamenta nas pesquisas bibliográfica documental. Pôde-se concluir que cria uma atmosfera propicia seu torcedor, bem produzem sentidos partir das experiências ofertadas aos torcedores. No entanto, participação nestas é inviável maioria corinthianos.
منابع مشابه
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ژورنال
عنوان ژورنال: Fulia/UFMG
سال: 2022
ISSN: ['2526-4494']
DOI: https://doi.org/10.35699/2526-4494.2021.36986